Market Analysis and Forecasting
In today’s rapidly evolving world, business leaders and governments face serious challenges – how to make well-thought-out decisions in a constantly changing market? Our solid composite market data, proven market analysis, and advanced market models help decision-makers respond quickly to changing business conditions. Our market analysis competence is characterised by a deep understanding of the industrial logic of the sectors that we serve. Selected for our unparalleled commercial know-how and decades-long experience, we can help you gain the market insight you need involving composite materials and technology.
Competitor Analysis
Our competitor analysis service will help you source data that can be easily analysed and play a significant role in tactical planning. This can help you realise a competitive advantage over others in composite-based product domains. Mixed methodologies create a comprehensive view of business competitors. This 'fills the gaps' left by others, helps you realise a competitive advantage, and plays a significant role in strategic planning. This research can be offered as a one-off project or an ongoing observation to monitor competitor activities.
Market Entry Strategy
You want to start exporting or expand to a new foreign market or diversify your product range by introducing lightweight composite products. But how? Which products should you develop? What is your target market? A market entry strategy is where we spell out such all-important specifics for you. We help you outline your business goals, provide an overview of the target market, assist you to appreciate precisely what you will sell there, expected sales and how you will achieve them. A typical market entry plan can take 6 to 18 months to implement. Whether you are newly venturing into composite products or wanting to expand, we will help you create a winning market entry strategy.
Product Performance Benchmarking
Product Benchmarking is a process of measuring the performance of a company's products against those of another business considered to be the best in the industry, aka 'best-in-class'. The point of benchmarking is to identify internal opportunities for improvement. At Datum, we can effectively benchmark composite materials and products for you. We can help you gauge how your products compare with the competition or even how reformulated versions compare with the original. Gaining an independent, unbiased view about how your product rates is an integral part of the ongoing management of a product.