Marketing Executive

Elevating Possibilities: Shaping Futures through Technical Marketing Excellence!

Job Specification

Job Reference: JR230004
Job Family: Strategy
Employment Type: Full-Time | Permanent
Experience Level: Experienced (3-5Y) | Mid-Senior (5-7Y) | Senior (7-10Y)
Compensation: Competitive with benefits
Location: On-site - Kanpur, India

About Us

We are Datum Advanced Composites Private Limited – a rapidly growing fibre-reinforced polymer (FRP) composite manufacturing business from Kanpur, Uttar Pradesh, India. At Datum, we design, develop, and manufacture high-performance, lightweight FRP composite products for our customers. We cover all aspects of the composite product lifecycle, from new product design, process development, prototyping, verification and validation, and series production to aftersales product support. We offer accurate market intelligence and industry-leading technical training courses to help businesses and professionals grow effectively.

Our customer base includes global Original Equipment Manufacturers (OEMs), Micro, Small & Medium Scale Enterprises (MSMEs), Public Sector Undertakings (PSUs) and academic organisations hailing from the Aerospace, Defence, Automotive, Mass Transport, Marine, Renewable Energy and Healthcare sectors. We work with customers on one-off assignments, short-term projects, multi-stage programmes and long-term development partnerships. At Datum, we cater to a diverse customer base. You will get an opportunity to work on a wide variety of solutions ranging from unmanned platforms, aerospace and defence systems, marine structures, automotive parts, energy systems, smart prosthetics to robotics.

Job Description

We are seeking a talented and dynamic Marketing Executive to join our company. You will create and execute comprehensive Business-to-Business (B2B) and Business-to-Government (B2G) marketing strategies, generate engaging technical content, design captivating visuals, infographics and videos, and manage various communication channels to enhance our brand presence and drive business growth. You will join the Strategy job family in our Advanced Manufacturing Facility at 523, Ratanpur, Panki, Kanpur – 208020, Uttar Pradesh, India. The role is Full-time and Permanent.

Key Responsibilities

The successful candidate shall be responsible for performing the following activities:

Develop and implement B2B and B2G marketing strategies to effectively reach target markets and government entities.
Create, manage, and execute compelling social media and email marketing campaigns to engage our audience.
Produce technical content, including articles, whitepapers, explainers, and newsletters, to showcase our expertise and industry insights.
Design visually appealing graphics, branding materials, and business communications to maintain a consistent brand identity.
Manage and optimise the company website for SEO and user experience, ensuring accurate and up-to-date information.
Handle press releases and media relations, building relationships with industry publications and journalists.
Collaborate with cross-functional teams to gather technical information and translate it into accessible content.
Monitor social media trends and engagement metrics to refine and improve the marketing strategy.

Key Personal Attributes, Experiences and Qualifications

The successful candidate shall demonstrate the following attributes:

Essential

Bachelor’s degree in Marketing, Communications, Web Design, Graphics Design, or related field.
Proven experience in B2B and B2G marketing within a technical or manufacturing industry.
Strong technical content writing skills with the ability to simplify complex concepts for audiences.
Proficiency in graphic design tools and experience creating visually appealing marketing materials.
Familiarity with website management, SEO, SMO, and analytics tools.
Excellent communication and interpersonal skills, with the ability to collaborate and engage cross-functional teams.
Detail-oriented with strong organisational and project management abilities.

Desired

5+ years of experience in composites manufacturing, aerospace, or defence industries.
Master’s degree in Marketing, Communications, or a related field.
Prior involvement in the creation of technical explainers, whitepapers, and press releases.
Knowledge of government procurement processes and B2G marketing strategies.

Benefits and Additional Information

We offer excellent career development opportunities, competitive salaries, and exceptional benefits. We are an equal opportunities employer. We’re committed to developing a diverse workforce.

All employment is subject to satisfactory candidate assessment, references provided, attainment of either a security clearance or police verification, medical assessment, and right-to-work permit, as applicable.

How To Apply

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